How to make $100K in your Massage Biz (without burning out)
How to make $100K in your Massage Biz (without burning out)
If your income isn’t where you want it to be, let me lovingly inject you with a little truth serum: it’s not because you’re not good enough (you’re amazing at what you do). It’s probably because your pricing strategy is….well, a bit off track. I can guarantee you aren’t charging enough for what you do…so let’s untangle it together and have you making more money in the treatment room, shall we?
First I want to talk about rent (and no I am not talking about the Broadway musical). If you’re renting a place where you live AND a place to run your business, you’re basically playing financial Jenga with two towers at the same time. So keep that in mind because it can be stressful, unsustainable, and let’s be real, not a vibe, especially if you are just starting out. Your service pricing needs to cover both, or you’re going to be looking up YouTube videos at midnight “How to survive on Craft Dinner” Let’s not go there.
Mistake #1: Charging What "They” Charge
Oh, em… freaking G this one gets me every time. You’re scrolling through Facebook groups or chatting in a group of fellow Massage Therapists, and someone says.. For the millionth time AGAIN…, “What are you charging?” Before you know it, you’re pricing yourself based on some random person who could be running their business out of their garage (I have nothing against garages, but… eew).
What are you doing???
You’re NOT them. You’re you. You’ve got skills, talent, and that special something that keeps your clients coming back for more. Your pricing should scream, “I’m worth it,” not, “I’m scared to charge more than Linda up the street.” Seriously, stop shrinking yourself to fit someone else’s budget or to under compete Linda (because she’s crap anyway). Let’s leave the discounts where they belong.. at the dollar store!
Mistake #2: Forgetting What It Actually Costs to Keep the Lights On
This is a biggie. Let’s break it down: your rent, your delicious smelling oils, the fake candles that are flickering in your dimmed room - all of it costs money.
Oh, and don’t forget the fact that you’re probably covering two rents or mortgages. Nobody ever stops to think about that.
Here’s the deal:
Double Rent or Mortgage: Don’t forget, you’re paying to live AND work, which means your pricing has to work just as hard as you do.
Supplies: Oils, sheets, towels… these things don’t just magically appear in your treatment room.
Surprise Costs: Oh, the joys of unexpected expenses - like when your massage table breaks, or you need to upgrade your website because it’s still giving off 2015 vibes.
This is not about pulling numbers out of thin air. You need to know your expenses like the back of your hand (and then charge accordingly). No more “fingers crossed” hope for the best pricing.
Big news! The Massage Entrepreneur Club doors are swinging open in just a few weeks! 🎉
Inside, you’ll find all the goodies to help you price like a pro, work fewer hours, and the best part… plug-and-play templates so you can focus on tackling laundry loads instead of admin and marketing overloads.
Stay tuned, because this is going to make running your massage business feel like a relaxing hot towel just for you!
